Live ideation for Second Skin. Second Skin is a manufacture of outdoor and sports apparel. Their brand challenge was, being recognized for the product that they created. The business model was built on providing other brands sports apparel that they could put their identity on, effectively erasing the Second Skin name from any association to the garment. The working name of the new line was "Hallas". These drawing were created during the interview with the clients. The goal was to establish a library of icons and symbols associated to the history of the company. Essential for content needed to form the Brand Story.
